How Decorative Curbing Can Grow Your Landscaping Business

If you’re looking for ways to expand your landscaping business and attract new customers, decorative curbing is a strategic option with a lot of benefits. Decorative curbing is the creation of poured-concrete along the edge of garden beds. It is a safer, more permanent option than other landscape edging types.
You can earn anywhere from $6/ft to $12/ft depending on the type of curbing you are installing. Concrete curbing that emulates natural stone nets the highest value per foot.

An average job will be completed within one day. Doing some simple calculations, with only 20% of profit being eaten by labor and material, you can walk away from a typical job with up to $2,200 in straight profit.

Concrete Curbing Earnings Estimates

As the owner of a company using a three-man crew, use the chart below to calculate average earnings.

*Results may vary in your area. Labor costs are based on a 3 man crew.

Little Competition Offers Low Barrier to Entry

If you’re the only local company offering the service, it only makes sense you’ll be getting all the clients. Because concrete curbing is a less common service than other services offered by landscapers, you will stand out from the competition

Since clients will be more easily obtained in this less competitive area, the main initial setup will be advertising the additional service and acquiring the equipment necessary to complete jobs.

High Demand Means More Clients and Increased Profits

Low barrier to entry goes hand-in-hand with high demand and increased profits. There are plenty of homeowners and businesses searching for local curbing companies, but as they aren’t as common as other landscaping options these prospective clients are coming up empty-handed.

Adding decorative curbing to your business can increase the number of clients you hold as some are specifically looking for this service, and this service alone. Overall, this is going to equate to more profits for you.

Extension of Current Offerings

There are a number of ways you can introduce decorative curbing to current and prospective clients. Take a look at your present service offerings and decide which option is best for your landscaping company.

Bundles

Offer services ‘bundled’ at a discount. This will encourage prospective clients to pick you over other options, especially if they feel like they’re getting a good deal.

When bundling your service be careful you don’t offer too good of a deal and cut into your profits.

Add-Ons

You can entice those who are already having a service completed by you to ‘add-on’ concrete curbing as an additional project. This could be offered at a discount.

It makes more sense for a client to have you complete their curbing at the same time as an outdoor fireplace or kitchen is constructed. Why? It means they won’t be disrupted from their normal day-to-day on two separate occasions.

Having both jobs completed by the same business means the client will receive a more cohesive overall feel to their backyard space. A single team that completes both landscaping projects will be working with the same level of experience and same access to equipment.
Add-ons are a great way to make a small client become a much larger, more lucrative one.

Client Retention

If a client realizes they can receive the same services and then some from a different landscaping business, they’re more likely to hop. It will seem like more of a hassle for them to deal with coordinating to separate businesses around their already packed schedule.
To keep clients from drifting away to shiny new options, expand your own services and keep them around. Remember, it costs much more to get a new client than to retain an old one.

Taking the First Step in Introducing Decorative Curbing to acccYour Landscaping Business

If you’re ready to take the first steps in beginning your curbing business, contact us to receive guidance and next steps for setting up your curbing business.

You might also consider completing training to expand your skillset and increase the costs of your services. You and your team can use trainings to attract more complex jobs such as natural stone or large commercial jobs.