If you’re only offering basic concrete curbing, you could be leaving money on the table. Simple upgrades like stamps, lighting, and custom colors can help you stand out from competitors and boost your bottom line — without dramatically increasing your labor costs.
Why Add-Ons Matter
Today’s customers want more than just plain gray borders. They want curb appeal that complements their home, landscaping, and personal style. Offering well-chosen add-ons not only increases the perceived value of your work but also gives your customers a better, more customized experience.
High-Impact Curbing Add-Ons to Offer
1. Decorative Stamps
Popular choices:
- Brick pattern
- Slate texture
- Random stone
- Wood grain
Why they sell: Stamped curbing gives plain concrete a high-end, natural look that blends better with landscaping features like patios, walkways, and garden beds.
Tip: Keep a portfolio of past stamped projects on hand during consultations — visuals close deals.
2. Custom Colors and Color Blends
Popular choices:
- Earth tones (sandstone, terracotta)
- Greys and charcoals (for modern homes)
- Soft browns and beiges (to blend with mulch or stone)
Why they sell: Homeowners want curb borders that complement their siding, roofing, and landscape materials. Offering integral coloring or topical staining lets you create a fully customized look.
Tip: Always explain the difference between integral color (mixed into the concrete) and topical stains (applied after pouring) so customers understand durability and maintenance expectations.
3. Landscape Lighting Integration
Popular choices:
- LED curb lights
- Solar-powered embedded lighting
- Pathway spotlights set into the border
Why they sell: Integrated lighting enhances curb appeal at night and adds safety to walkways. Customers love the dual function of beauty and practicality.
Tip: Partner with a local landscape lighting contractor if you don’t offer full installation yourself — you can mark up the service while keeping the process simple for your client.
How to Present Add-Ons to Clients
- Bundle options: Create basic, mid-tier, and premium packages to make the decision easier.
- Offer visual samples: Bring stamped and colored sample curbs to consultations.
- Focus on lifestyle benefits: Don’t just say “it looks better” — say “it increases home value and night-time safety.”
Pricing Add-Ons Smartly
The key to making add-ons profitable is to price them for their perceived value, not just your extra material cost. Stamping and coloring might only add 10–15% to your material costs, but you can often charge 25–50% more per linear foot for those features.
Lighting, depending on the complexity, can add even more.
Example:
- Basic gray curb: $7/linear foot
- Stamped and colored curb: $11–$13/linear foot
- Curb with integrated lighting: $18–$22/linear foot
Offering thoughtful add-ons helps your curbing business stand out — and adds real value for your clients. By investing in a few strategic upsells like stamps, colors, and lighting, you can increase your revenue per project and build a reputation for custom, high-quality work that clients are proud to show off.
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